Fri 25 Feb 2011
A great article to add to your weekend reading pile: An interview in Poets & Writers, in which Gabriel Cohen talks to John B. Thompson about this book (titled Merchants of Culture: The Publishing Business in the Twenty-First Century) and his views of the publishing industry today.
The article touches on everything from technology to chain stores to the roles of the key players in the industry, but my favorite part was probably the one in which Thompson discusses the technological fallacy, or the assertion that technology—not people—is the driving source of change in the publishing industry. Here’s what Thompson had to say about it:
“What they miss is that publishing is a complex field of actors and players and agents who are human beings actively involved in content—and that readers are human beings who have their own tastes and preferences. Technology isn’t just an independent variable that drives through all that come hell or high water. It’s part of (more…)