I was fortunate enough last summer to speak with Bruce Coville at an SCBWI event in Orlando. (He’s an amazing speaker—truly amazing—and if you catch word that he is speaking somewhere, by all means go and see him.) Bruce mentioned something he called “The Rule of Twenty.” He doesn’t recall where he picked it up—a business article? a self-help book? a primer on original thinking?—but wherever it came from, I have since relied on it and relied on it often.
What is it? Put most simply, it is this: It is only when one reaches the twentieth or so idea that one starts entering the realm of the truly original idea.
The first five or ten? Those are the obvious ones that the brain goes to along its well-traveled paths. Most people’s heads will go that way and think of that thing. (Are you disappointed when you can see the plotline of a movie from a mile away? That’s thanks to the filmmakers working the shallows of the Rule of Twenty.) In the teens, you are starting to bushwhack into uncharted territory, where most people’s brains (more…)